Privacy policy
Effective Date: August 20, 2025
1) Scope
This Privacy Policy explains how Root to Tree Consulting ("Root to Tree," "we," "us") collects, uses, discloses, and safeguards information when you visit our website, download resources, or engage our services.
2) Information We Collect
Information you provide: name, work email, phone, role/school, messages, and preferences (e.g., form submissions, bookings, downloads).
Automatic data: device/browser info, pages viewed, IP address, and general location via cookies or similar technologies.
From third parties: analytics platforms (e.g., Google Analytics), scheduling tools, or social networks (e.g., LinkedIn) if you interact with our profiles or ads.
3) How We Use Information
Provide and improve our website and services (PD, leadership coaching, consulting)
Send resources you request (e.g., free guides) and service‑related communications
Personalize content and measure website performance (e.g., GA4)
Communicate about events, updates, and offerings (you can unsubscribe anytime)
Comply with legal obligations and enforce our Terms
4) Legal Bases (EEA/UK visitors)
Where GDPR/UK GDPR applies, our legal bases include consent, contract performance, legitimate interests (e.g., improving services, marketing to professionals), and legal obligation.
5) Sharing & Disclosure
We share information with service providers who help us operate (e.g., email service providers, analytics, scheduling, payment processors). We require them to handle data responsibly. We may disclose information to comply with law, protect rights, or as part of a business transaction (e.g., merger). We do not sell personal information.
6) Cookies & Tracking
We use cookies and similar technologies to run the site and understand usage. You can control cookies through browser settings. To opt out of Google Analytics, use Google’s opt‑out add‑on.
7) Email Preferences
If you receive marketing emails, you can unsubscribe via the link in any email or by contacting us. We may still send important service or transactional messages.
8) Retention
We retain information for as long as necessary to fulfill the purposes above and comply with legal obligations. Retention periods vary by data type and context.
9) Security
We use reasonable administrative, technical, and physical safeguards to protect information. No method of transmission or storage is 100% secure.
10) Children’s Privacy
This site is not directed to children under 13, and we do not knowingly collect personal information from them.
11) Student Information & FERPA
We generally do not require access to student personal information. If access is necessary under an SOW, we will process only what is required, use it solely to provide services, apply appropriate safeguards, and comply with applicable laws (e.g., FERPA). Do not send protected student records unless contractually agreed.
12) Your Privacy Rights
Depending on your location, you may have rights to access, correct, delete, or restrict certain uses of your information, or to opt out of targeted advertising. To make a request, contact us at the email below. We may take steps to verify your identity.
13) Do Not Track
Our website does not respond to Do Not Track signals. You can control cookies via your browser settings.
14) International Transfers
If you access our site from outside the United States, your information may be processed in the U.S. where laws may differ from those in your country.
15) Changes to This Policy
We may update this Privacy Policy. The “Effective date” above reflects the latest version.
16) Contact
Email: [[email protected]]
Mailing address: 1545 N. Expressway, Griffin, Georgia 30223
Not legal advice: This policy is a general template. Laws vary by jurisdiction. Consult an attorney to tailor it to your needs.